Having a profile on a brokerage website just won’t cut it. Agents who create and maintain their own business website will attract more leads and build better brand recognition. The bottom line is that real estate agents who have a personal website or active social media accounts will be able to market themselves more successfully. This will allow agents to track leads and analytics to better serve their target market. It will also give them greater control of creating their online brand, thus building trust with clients, and ultimately growing their business.
Key Benefits of Real Estate WordPress Websites
There are many advantages of having your own real estate website built on WordPress compared to just listing yourself on a brokerage site. Easier to share information – Websites are easier to link to than, say, a business Facebook page. This can allow agents to share content with their clients, and build trust and authority in the real estate industry. Visibility and branding – Having your own website provides a place for customers to go to find out more about you and your business, regardless of which real estate company you work for. Listing and lead generation – You can display your listings and lead forms on your website. This allows you to control when and how your listings appear, and keep your branding consistent across all your marketing channels. Better analytics – You can measure how people interact with your website, such as what they click on and how long they stay on a page. This will help you to improve your website and better tailor your content to your audience.
Build Trust With Your Website
Having your own website can really help you to build trust with potential clients. When potential clients are looking for a real estate agent to help them buy or sell their home, they will likely turn to Google to do some research. When they do this, they will likely type in something like “best real estate agent in Austin,” or “recommended Austin realtor”. When people are searching for a real estate agent online, they want to see results that are useful and trustworthy. Your own real estate website is one of the best ways to build this type of trust. Agents who have their own website can show their prospective customers that they are serious about their business, which will hopefully lead to more closed deals.
Show the world what you do
Many real estate agents create their website as a way to show the world what they do. They want to be able to direct people to their website, and show off their work without sounding too sales-y. If you want to get your name out there and show what you do, you should consider creating your own website. You can put up your own photos, write about your experience, and add some of your testimonials. You can then link to your website from your social media accounts, or even your business cards. Agents who have their own website will have a place where they can write about their services, provide links to their work, and link to other trusted real estate agents.
Control Over Content
Real estate agents who have their own real estate website have full control over the content they publish to their website. This allows them to publish fresh content that is regularly updated, and more thoroughly represents their brand and expertise. Brokerage websites are often bogged down with leads, photos, and other outdated information that isn’t being updated as frequently. This can cause problems when agents try to link to their brokerage site, as they may not be able to update the information that is relevant to their current brand. This can lead to confusion and unprofessionalism, which can ultimately turn away leads. On the other hand, real estate agents who have their own website can publish new content whenever they are ready, and link to their website from anywhere. They can also fully control their website design, allowing them to create a sleek, professional website that fully represents their brand.
When buyers start to search for properties to buy, one of the first places they look is on brokerages’ websites. When buyers are searching for a home, they often type in things like “Homes for sale in Austin,” or “Austin houses for sale”. This is why agent listings are so important. When buyers search for homes on a brokerage website, they are often presented with a list of agents and their listings. This can be overwhelming, and it can be tempting for buyers to simply click on the first two listings they see. But, the listings that are displayed at the top of the list are often selected manually by an agent. This can lead to some agents choosing listings they think will sell first, while others may choose their own listings. Real estate agents who want to make sure their listings are displayed at the top of the list should create a business website.
Having your own real estate website is the best way to market yourself and build your brand as a realtor. Agents who build their website on WordPress have full control over the design and functionality of their site, and will have an easier time linking to their website from other marketing channels. Agents who create their own website can also show the world what they do, and gain more control over which listings are displayed, which can lead to more closed deals. Having your own real estate website will help you to better market yourself and build trust with potential clients.