For Taylor Forge Engineered Systems, we designed and built a custom website that carries the company’s visual identity well beyond its logo. The homepage video, section shapes, curves, and angles share a deliberate design language across a substantial collection of pages.
The project at a glance
Client: Taylor Forge Engineered Systems (TFES).
Our role: Custom website design and development, individual page layouts, and collaboration with the client’s team.
Project focus: A distinctive industrial website with a consistent visual direction across many pages.
Website: Visit TFES.
A collaborative brief with room for custom design
We met the client on location and worked with the team, including the marketing department, throughout the project. This was a broad website with many pages to design. The assignment called for a strong overall direction and enough care at the page level to make the whole site feel considered.
The content ranges from an introduction to the company to detailed information about its solutions. That range made consistency especially valuable: visitors should still recognize the same business as they move from an expressive homepage into more specific material.
Use the logo as a design reference
One of our favorite decisions was to frame the homepage video with the shape of the company’s logo. The logo’s combination of curves and angles became a reference for other parts of the layout as well. Instead of treating the brand as a mark placed above a generic page, we used its geometry to inform the page itself.
The screenshot shows the idea in practice. Slanted edges and rounded corners give the hero a recognizable silhouette, while the footage and text introduce the company’s work. Coordinated colors and repeated shapes help carry that visual identity into the rest of the website.
Give the interior pages the same attention
A larger website needs more than a finished homepage. We designed the wider collection of pages so the content could have its own layout while still belonging to the same visual system. This included working through the details and feedback with the people responsible for the client’s marketing.
That collaboration mattered to the outcome. A custom build has to work for the team presenting the business as well as for the visitor discovering it. The process combined individual design decisions with a shared direction for the site.
What we delivered
TFES received a custom website with extensive page design and a distinctive use of the existing brand. The project demonstrates how we can carry a visual idea through a larger build and collaborate with a client’s internal team. The logo-shaped video remains a small detail with a large role in the site’s character.
For a different approach to presenting a complex industry, see our Carrier Lynx case study.
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